Archive for the 'measurement' Category

Performance measurement tips from search marketers

Measuring performance is hard work. It’s not just hard work in sourcing / vendor management; it’s hard work in every industry. The key is measuring outputs rather than inputs and the challenge lies in the diverse nature of the outputs. Here’s the search marketing perspective on the nature of the outputs:
To effectively measure real value, [...]

Read the rest » Vendor Management

Unintended consequences of measurement: Boomerang Measurements

Donald Gray posts a good example of measurement gone wrong. A software development team manager implemented a measurement system that penalised the team if they had unfinished work at the end of a work cycle, even if the reason they had unfinished work was that they finished their existing work early and started the next [...]

Read the rest » Vendor Management