Tactic #1: A night at the movies
Carrying on from the previous post, the top 20 contribution clusters provide some interesting insights into potential tactics for the Democrats and Republicans to pursue to increase their contributions. The top 20 are as follows:
There’s quite a breadth of industries represented in the top 20 ranging from TV/Movies/Music in California, to Securities and Investment in Connecticut to Lawyers in Florida and Homemakers in Michigan (Homemakers in Michigan?!?) and Hospital/Nursing Home staff and Health Professionals in Texas.
Each of these clusters represents an opportunity to identify why a particular cluster has developed in a particular region and determine whether that environment can be replicated in other regions.
The stand-out cluster is the “TV/Movies/Music” cluster at the top of the list with 3 times the level of contribution of the next highest cluster.
Let’s look at who’s in the cluster (Click Star Contributors below):
Whilst it may be interesting to note that Stephen Spielberg, Seth Rogen, Rob Reiner, Jamie Foxx, Melanie Griffith, Michael Douglas and Jim Carrey all live in the same area and donate about the same amount of money to the Democrats, it’s not apparent at first how this knowledge can help us. After all, how do you replicate communities of left-leaning Hollywood actors across the country (and would you want to)?
The attached chart shows the dates the donations that cluster’s donations were made. Interestingly, over 1/2 of all the contributions in this cluster occurred on the same day or the day after.
Whilst you may not be able to replicate Hollywood across the country, you can at least identify why similar contributions were made on this day and attempt to replicate that across the entertainment industry contributors.
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